Scott lee playing a much older mowgli for an arguably much older target audience. Jungle books clever marketing tactics that caused it to. Males made up 49 percent of jungle books audience, the largest share ever for disneys new line of liveaction tentpoles spun from its classic animated titles. As such, it seems safe to assume the 2018 release will be aligning itself with a pg rating, and here the performance maestro touched base on how itll differ from this years the jungle book. First racehorse for young readers editionview all editions and formats. Use any shared similarities you find to identify secondary groups of people who might qualify as a viable audience for you. They combined typical marketing approaches, special opportunities available only to disney, and a few u. During the water truce at peace rock, shere khan the tiger warns the wolf pack that as soon as the truce is over he will be coming to kill their mancub mowgli and punish them. Sinclair wanted the government to recognize how badly the workers were being treated and in a perfect socialist republic which is what he wanted, the working man, the common man, the middle class would be able to run the country and everything would be financially even. The jungle book the jungle book is a liveaction remake of the 1967 animated movie of the same name, both of which are based upon the works by rudyard kipling. Disneys savvy marketing of jungle book adds to the. The wild adventure swings into theaters in 3d on april 15, 2016.
I lost my copy when i moved from the west coast to chicago, found it again, picked up where i left off, lost it again when i moved to wisconsin, and found it again in 2014. Bill murray, christopher walken, ben kingsley, giancarlo esposito, idris elba, scarlett johansson, lupita nyongo, and neel sethi in the jungle book 2016. Get it today with same day delivery, order pickup or drive up. See the legend come to life in 3d, real d 3d, and imax 3d on april 15. The 2016 version was released in cinemas as well and is streamed. With its series of liveaction remakes that include alice in wonderland 2010, maleficent 2014, cinderella 2015, the jungle book 2016, and petes dragon 2016, some.
And i ask you, what is the target audience for mowgli. We have purchased many products from using the site to store option. The jungle book film from 2016 is, in some ways, part of disneys ongoing policy to create live action versions of its earlier animated classics in 2015, the year before the new version of the jungle book was released, disney released a live action version of cinderella, which had been previously released as an animated. Were in an interesting time, in that two competing renditions of the jungle book are being released. Although a remake of a childrens film, jungle book isnt just playing for kids and families but is entertaining audiences across all age groups, much like an action adventure. In the the jungle book 2016 movie, why was akela the. Alternatively, you can go deep into facebooks audience insights to learn more about your primary audiences quirks. The famous jazz singers were shown to be in the film in 1967 as people wanted to watch the film because they are in it such as in 2016 people watched the film for actors. Disneys savvy marketing of the jungle book the new york times. So if you are a local pizza restaurant going up against a much larger brand down the street, easily research key interests of that brands audience and use that information to create successful ads.
The jungle book is a 2016 american fantasy adventure film directed and produced by jon favreau, from a screenplay written by justin marks and produced by walt disney pictures. The force awakens, which had an audience that was 58 percent male. The jungle book rudyard kipling kipling, mowgli, baloo and i have been on a long journey together. This 2016 adaptation of rudyard kiplings work doesnt quite live up to that standard, but it does an adequate job of capturing the heart of the story whilst divulging significantly. I still believe that 3d cinema is an ephemeral gimmick, but then i live in a world of two dimensions. It is nice to find quality items our grandson can enjoy for many years to come. Get it today with same day delivery, order pickup or. Based on rudyard kiplings eponymous collective works and inspired by walt disneys 1967 animated film of the same name, the jungle book is a liveactioncgi film that tells the story of mowgli, an orphaned human boy who. The story should of course always come first, but before even that, the target audience needs to be established. Disneys savvy marketing of the jungle book the new. The super bowl 50 trailer for the jungle book from disney. I dont know if the latest version of the jungle book will accomplish that, if. How to successfully target a niche facebook audience.
Beauty and the beast has been around my whole life, so, to me, that famous lyric rings true as im sure it will for most of beauty and the beasts target audience. The 1967 film is advertised as a musical highflying singing adventure signalling action based narrative expectations whilst also suggesting that the product will afford pleasure through spectacle the 2016 remake is less overt in its application of. Our grandson loved the jungle book movie we purchased from, it is a disney movie and the quality was great. The effects arent amazing and i didnt find it that well made overall, which is hard for me to say being a big jon favreau fan. You can target facebook advertising based on pages the audience has liked. It appealed to the audience that disney was aiming their film and has memorable and iconic songs that are in the 2016 version. Posted on april, 2016 april 24, 2016 by chris thilk in marketing, marketing recap, movie marketing, social media. This 2016 adaptation of rudyard kiplings work doesnt quite live up to that standard, but it does an adequate job of capturing the heart of the story whilst divulging significantly in terms of tone and aesthetics. Watch the brand new trailer for disneys the jungle book now. The 2016 trailer is not only appealing to children but an older audience who watched the original jungle book.
Due to this, the story is being portrayed in a more intense film. Keeping a number of the songs from the original as well as some of the music from the score, this is an. Directed by jon favreau iron man, based on rudyard kiplings timeless stories and inspired by disneys classic animated film, the jungle book is a liveaction epic adventure about mowgli newcomer neel sethi, a mancub. Of all of the impressive details to appear on screen in disneys liveaction adaptation of the jungle book, none is more startling than a title card at the close of the end credits reading. The jungle book 2016 where to stream and watch decider. Disney made several smart marketing choices during the leadin to the release of the jungle book that helped build hype and buzz for the movie. For niche target audience no interference from parent companies has.
By choosing this dedication, sinclair shows solidarity with the workers struggles, giving a voice to the american workingmen who felt voiceless, powerless, and trapped in the capitalistic machine. The jungle book was released in the united states on vhs in 1991 as part of the walt disney classics line and in the united kingdom in 1993. Fangs and fur fly in visually dazzling but intense update. Why was disneys marketing of the jungle book remarked. The dollar shave club markets their product, costfriendly razors, to men as well as women because they both use razors. The action scenes are okay, but way too much for kids. The jungle book 2016 is a beautiful and well acted version of an old and wellloved tale that manages to stick to its 19 th century roots, closely follows its disney predecessor of 1967 and also brings the story fully up to date. Both the 1967 and 2016 trailers use genre labelling to develop a clear narrative image for both versions of the jungle book. The film was later released on dvd and bluray for further audience consumption. I can only relay the feedback i overheard from some of the younger members of the audience, and that was mixed ranging from fing awesome to pretty lame. It isnt okay for young kids, but adults may also notice some flaws.
Industries and audiences jungle book 1967 and 2016 industry and. Even if it was the least interesting film in the world it would be important to go see it in full imax 3d just to experience what the future of cgi will be. Twenty things to know about jon favreaus new adaptation of the jungle book including the casting of mowgli, the visual effects, and more. Jon favreau iron man, chef is releasing the first, while the king of performance capture andy serkis lord of the rings, king kong is releasing the second. After a threat from the tiger shere khan forces him to flee the jungle, a mancub named mowgli embarks on a journey of self discovery with the help of. Thank you for reading my thoughts on mowgli and while it compared unfavourably to its 2016 counterpart.
Disney thought the first version of the script was too dark for family audiences, that the audience. He was a socialist, but that doesnt make him wrong. Justin sudderth who plays mowgli, told us all the details. Jungle book is the perfect realization of that dream, says one boxoffice analyst. Males made up 49 percent of jungle book s audience, the largest share ever for disneys new line of liveaction tentpoles spun from its classic animated titles. Our audience from hurrah players visited us in studio to talk about bringing a classic story to life on stage, disneys the jungle book. So disney aggressively and repeatedly pitched the jungle book to male audiences. The jungle book has the classic songs and decent messages, but also has violence and dark themes. An extended 3d trailer for the jungle book was attached to star wars. Favreau could also have been describing the way walt disney studios used marketing sleight of hand to fill seats on opening weekend. With neel sethi, bill murray, ben kingsley, idris elba.